There is one proudly Australian company that is synonymous with theatre and events around the world – who doesn’t love a Playbill show logo T-shirt, cap or a programme on opening night!

With live theatre and events now re-opening world-wide, last week Playbill announced the appointment of Steven Downing as Chief merchandise Officer, Live Entertainment, based in New York City.

Established in Sydney, Australia in 1958, Playbill is an Australian owned and operated global merchandise company operating in ten countries. For over 60 years, Playbill has partnered with blockbuster musicals, national theatre, music and dance companies, and major sporting teams to engage fans and enhance live event experiences. Playbill’s end-to-end merchandising service includes souvenir program and event merchandising design and sourcing through to concessions, vending and retail operations at venues and sports grounds.